Why Should You Start a Fashion Blog?
The fashion industry now, has grown wide and new trends are updated, regularly. Limiting your fashion business to the offline world, will keep you away from huge benefits.
Do you love fashion?
Do you love to grow your business and become well known?
Then start a fashion blog!
Starting a fashion blog, will expose you to a whole new world of beautiful opportunities. It’s a great way to expand your business and grow vast.
Have you seen most top fashion bloggers and influencers around?
Do you greatly admire them?
Well, they have great secrets behind their growth, and it lies in the fact that they have fashion blogs.
Starting a fashion blog, will give you the opportunity to be in charge of your space. Click To Tweet You will have full control of your audience.
It’s good to start with Tumblr or Instagram, but what happens when these platforms change their policy?
You lose all your hard work and beautiful content! Isn’t that sad?
This is why you need to start up your fashion blog now. Have your policies and control your audience. You will also increase your visibility and what’s more? You will be able to make money!
Yes, you will have all of these and more, but they will only come if you’re willing to start.
Are you ready to start?
Do not worry about the processes. I have carefully written down everything you need in this guide.
Grab your notepad and let’s get your fashion blog ready!
What Should You (as a Fashion Blogger) Blog About?
Blogging in the fashion industry, can be a bit confusing. You have a lot of topics to share, a lot of tips to give out and a lot of pictures to display.
But what do you really need to blog about?
You should already know, that the fashion world is so great, and you can’t cover everything thing. You can’t give out all the information required and you won’t get your desired audience.
What do fashion bloggers really do?
- They discuss fashion trends
- Keep their followers engaged with new clothings
- Showcase fashion accessories
- Review and recommend fashion brands
- Educate other fashion enthusiast
Carve out a niche in the fashion industry!
A niche is any area you specialize. You are well known and grounded. It is also a place that suits you. Having a niche, will help you become more focused and be able to get your own audience.
In getting your niche, you should look out for your core values. It should be based on something you love and are passionate about.
Having a niche is one way to be seen as an expert in your field, as a fashion blogger.
There are so many categories in the fashion world, but I have listed just a few, where you will have a basic idea on how you can get a niche for your blog.
Your fashion blog can be on:
There are no hard and fast rules. You just have to start with something you can easily do. If you’re blogging about fashion for women, you should be able to have valuable information, which will help them (you should also know that your audience are mostly females).
Having a niche for yourself, will help you work on your content and know what to give out to your audience. It will also help you stay focused and true to your goal, while giving out value.
Have you successfully found your area of expertise?
Don’t worry, if you haven’t done so yet. It may take some time to finally come to know what you love doing and are passionate about. Don’t stop trying.
How to Start Your Fashion Blog and Make Money
Blogging is one big activity, that has helped a lot of individuals in the fashion industry.
Do you want to be one of them?
Take a look at most successful fashion bloggers, and learn how they run their blogs:
- We Wore What– (Danielle Bernst
- Kayture – (Kristina Bazan)
- Sincerely Jules– (Julie Sariñana)
- The Blonde Salad– (Chiara Ferragni)
- Gal Meets Glam– (Julia Engel)
- Song of Style– (Aimee Song)
- Wendy’s Lookbook– (Wendy Nguyen)
- Atlantic-Pacific– (Blair Eadie)
- The Chriselle Factor– (Chriselle Lim)
- Gary Pepper Girl– (Nicole Warne)
These bloggers (and more), have a peculiar style and way of running their blogs. Check out their blogging style and how often they make their posts. If possible, follow them (all or any of them) and learn certain strategies, you can use to successfully run your fashion blog.
This is to just show you that, it is possible to start your fashion blog!
So what are you waiting for?
If you don’t have the passion for fashion, then it’s okay to decline. But if you’re intentional about growing and excelling in the fashion industry, then your blog is just one great tool you can use to achieve such a goal.
Are you ready to start?
In as much as this guide is mainly for fashion bloggers, it is still very useful, if you wish to start a successful and profitable blog in your own niche. You can check out the list of blogging niches I have given out. Find yours and grow your blog!
Now, carefully go through these guide and take note of salient points. Do not go anywhere. Sit tight. Let it flow. Your blog is just another successful one!
Steps to starting your fashion blog
- Launch your blogging platform
- Set up fashion blogging goals
- Develop your brand
- Create content
- Organize events
- Work with fashion bloggers
- Generate traffic
- Monetize your fashion blog
- Launch Your Blogging Platform
Starting a fashion blog will only become possible, when you have a place to show your content. You are not yet a fashion blogger, if don’t have your space.
You will need a platform, where you are free to make your policies and have control over the activities there; your fashion blog will make this possible.
This is where some bloggers get confused and don’t know whether to employ a web designer, or a technician, to handle all “techy” processes.
Surprisingly, you can launch your own fashion blog!
You don’t need to be an web design expert or some internet geek, to start your blog.
It’s true that these processes sound techy, but you can do it!
So, how can you successfully launch your platform?
For Hosting: I Recommend Bluehost
Does it sound strange to you?
Don’t worry, I got you covered and that is why I have carefully written a detailed post on whatever you need to go through these processes. It’s easy!
Check it out on how to start a blog.
I’m sure you will find something useful there. Don’t forget to bookmark this page!
- Set up Fashion Blogging Goals
Whether you’re a pro or newbie, you will never have a successful blog, if you don’t have a goal (plan). Your goal will guide you, and help you stay focused.
Blogging is one activity that seems to take a lot of time and energy. One minute you’re customizing, the next you’re reply mails or comments, sharing posts, creating content or even having offline activities.
All of these, will come up together and if you fail to plan ahead, organize yourself and set blogging goals, you will soon get overwhelmed and your blog will become a mess.
It is very wonderful to have those goals in your head, but what happens when they are lost?
What happens when you miss some details?
This is why you need a fashion log book, which will help keep track of your blogging activities. With this, you will be able to take note of your failures and successes.
In addition to that, you also need to have routines which will help organize how you make posts, reply mails and comments, take pictures, work with bloggers, and every other activity, related to your fashion blog.
- Develop Your Brand
As a fashion blogger, you have a brand already. So many persons out there, will look to you for certain solutions and tips. Your audience will trust you for what you do. Will you fail them because you don’t know how to develop your brand? I doubt that.
Branding as a fashion blogger, will make you stand out from the crowd Click To Tweet. It gives you your space in the fashion world and makes you an expert in your niche.
While branding, you should look out for your name and logo. These are the two main important items for your fashion blog (brand). They should be able to say what you do and be true to your message.
This is why you need to have a niche, and work on it. Niching down, will make your audience know you for your exact ability and follow you, seeing that you have mastered it.
- Create Content
You can’t run an empty blog, can you? No, you can’t. Your blog thrives on content; not just any content, valuable content.
One mistake most fashion bloggers out there make, is the fact that they always have this push to put something out there, just to show up. While this is done with a good motive, it is not advisable, as it ruins your content quality.
Fashion bloggers don’t “rush-post.” You need to take your time to carefully create content that attracts and draws audience to your blog. If your content can’t do this, then it’s best to go back and do more research, or hire a content creator to help you work on your blog.
It is good to create content for 7 days, every week but if they lack quality, it’s as good as not posting at all.
Also, you don’t need to stress yourself, over creating the perfect content. Truth being told, no content is 100% perfect.
But you can actually work on it, to make it readable and understandable. It should be attractive and able to work on your desired purpose.
Your content can be in form of texts, audios, pictures and videos.
A good example of content strategy consist of:
- The type of blog content
- The type of readers to attract
- The type of ideas to blog
- The type of engagement to do
These content strategy helps build and sharpen your blog’s content strategy.
While creating content, here are some ideas you can use to pick topics:
- Season wish-list
- What’s new?
- Weekend giveaways
- Fashion photography
- Location scouting
- Fashion movies
- Fashion hacks (tips and tricks)
- Fashion news
- Celebrity talks
- Collection reviews
These content can be used to spice up your blog and keep your audience glued.Don’t wait for the perfect content, just start Click To Tweet
- Organize Events
As a fashion blogger, organizing events and fashion shows, is one thing you should not to miss out while blogging.
Sometimes, your audience can be found in places you never expect and you can only get to them, through your fashion shows, interviews and events.
Organizing events, will boost your visibility, get you connected to a greater audience and make you an authority in your niche. This way, you will be well known.
One other major reason you should organize events, is to know your audience better and have a deeper connection.
When you connect with them, you should be able to know their problems and pains. This way you will have great content ideas and look for possible ways to solve them.
If these problems are solved, you have gained their trust!
So, why won’t you organize that event?
You should also know that before you organize a fashion show, you should have a size-able audience and be sure they will attend. Your show should not be for you alone!
- Work With Fashion Bloggers
As a fashion blogger, one secret to unlimited growth, is investing in healthy connection Click To Tweet. The fashion industry is filled with so many theories and ideas, and you cannot have complete access to all of them.
Also, new trends come out regularly and if you’re not updated, you will lose track of your content, they will become outdated, and your audience will look for a better source.
So, why risk all of that, when you can connect with fashion bloggers within your reach?
There are numerous fashion communities all over; you can be a part of any of them. You can also follow top fashion bloggers and influencers around you, learn their strategies and work with them.
You can check the 10 great fashion bloggers I listed above.
- Generate traffic
Your fashion blog should be heard and seen. You shouldn’t just set up your blogging platform, create content and go to bed. Also learn to invest in generating traffic to your blog. It will help you to know more and grow better.
There are so many ways to generate traffic to your fashion blog; however, I will just state the major ones.
One of them, is through SEO. It stands for Search Engine Optimization. It is one great way to organically boost traffic to your blog. You don’t need to be an SEO expert to start — a basic knowledge will do.
To know more about SEO, go through my post on SEO tips.
One other method of getting a greater audience, is through various social media platforms. Being a fashion blogger, you should be familiar with Instagram, Pinterest, Tumblr, Flickr, Facebook, and so many other platforms, where you can share your posts, and invite friends and followers to your blog.
You do not necessarily need to be in all of them. Just be consistent in the ones you use and keep giving value.
- Monetize Your Fashion Blog
One great goal of almost every blogger, is to make money — fashion bloggers are not left out!
You can be joyful after launching your platform, happy after making your first post, excited after getting your first 1000 followers but they cannot be compared with having your first money after all the effort you have put in.
Truth be told, blogging is very hectic and only those who are consistent, will fully gain the reward Click To Tweet. You can only monetize, when you have generated enough traffic and you will have great audience, when you post valuable content.
You should be very intentional about what you do, as a blogger. It will help you gain the money you have ever dreamt of.
There are so many ways to monetize your fashion blog. It could be through these means:
- Creating your fashion products and selling them on your blog
- Affiliating with various fashion-oriented organizations, to sell their products.
- Creating paid courses, seminars, webinars and tutorials.
There are so many other ways to monetize your fashion blog. I made a post on that already. Check out how to make money blogging.
It’s easy! You just have to follow due processes. Whoa! Congratulations, you are now a fashion blogger!
Did you carefully go through this guide?
Then you’re on your way to being a successful fashion blogger.
You should note that it takes time, but with consistency, you will receive maximum benefits! Just consistently give out valuable content and you will see the rewards soon.
Now, that’s how you become a fashion blogger!
Did you learn something today?
You will not grow, if you don’t take action.
Like and share this post now, invite your friends too; they should benefit from this great guide.
Do you have any question or contributions? Great! Let me know, via the comments section. I will be so happy to leave a reply.