How Long Should You Write a Blog Post?
People have different views about writing blog posts. Some people think it only has to do with the length of the blog post. Some like short, punchy blogs, some people prefer lengthy informative blogs .
But what’s my view on this?
Your blog post should only talk about your point. It should give the information your readers need, nothing else. The point of the blog post is to please your readers and solve problems, some people don’t cares about your personal views and thought. After knowing this, you have to have it at the back of your mind that according to research long-form content performs better in the SERPS.
Back to straight to the point articles!!!
You have to understand why short article have more appeal. An average human being has an attention span of ten seconds. Microsoft conducted a study which showed that the rising popularity of smartphones, mobile data, messaging apps, and social media is the cause behind falling attention rates.
We really can’t focus on one content or blog post now that we have content everywhere. It’s not tough to get someone’s attention but it’s easy to lose it. Short blog post help tackle this problem.
Source Global Research states that the favorable wholesale shift in the view of snackable content being more popular is plain wrong! Their survey about the habits of numerous business people and thought leaders demonstrated that a significant number of them are looking for substantial content pieces.
Though short articles is preferred and recommended, keep in mind that short and long articles have their audience.
My recommendation is long because it will help to deliver a blog post packed with relevance.
If your audience love your work, they’ll be back for more. Orbit media conducted a survey that had over a thousand bloggers, it revealed that those who posted longer articles had better results.
Now, how do you know if your article is too long?
Well, according to the same survey, the average length of a blog post as on 2017 was 1142 words, which is higher than that of 2016, when it was 1054 words. Back in 2014, the average was just 808 words.
Long articles are more favored because they solve problems better. Let’s move onto how it drives traffics and sales and why they drive it.
Here are the ways a long copy can turn out better than shorter articles of about 500-750 min word pieces:
1. Users Engage It More: If you create good contents, your readers will share it on their social media. When BuzzSumo and Moz teamed up in 2015 to analyze over a million articles, web pages, and posts to determine what aspects influence social shares and backlinks. They concluded that 85% of the total web content make up of less than a thousand words.
They found that long-form content that contains more than 1000 words consistently got higher average shares and natural backlinks. They also found out that people only engage posts that are well researched.
2. Long post will helps you to rank for hundreds and thousands of related keywords: When you publish a thoroughly researched, long-form article now, the chances are that you’ll automatically rank for hundreds and thousands of related keywords which is good for SEO.
We’re no longer in the time you stood a chance of ranking your content on the first page by just writing a 500-word article, stuffed with keywords. We’re now in the time when one piece of content (3000-4000 words) that answers all the user queries is deemed more valuable than 5-6 short 500-word contents that aim to do the same separately.
3. Building a Brand for Authority: For SEO relevance and authority, As a blogger or publisher understanding how the search engine giant ranks its results is mind blowing and revealing. I discovered that content from authoritative brands naturally ranks better.
For instance, the likes of Forbes, Huffington Post, The Wire Cutter, why do you think their blogs rank on the first page within days or hours of posting? They all have a brand authority.
There are hundreds of variables responsible for determining search result positions, but when you fix relevance against authority, the latter wins. What does this mean for you?
Well, if you are a newcomer in the online market space you really need to work relatively hard to build your brand, chances are Google is going to take your word as less valuable than someone who has been on where you started and that’s why you have to start your blog niche ideas now.
You may deliver good blog post for a given subject, but without authority and trustworthiness, it’s going to be quite hard to rank for any given keyword. That’s why you must focus on building up a brand that has a loyal group of followers.
And what better way to build up followers than working fervently in creating detailed, highly actionable posts that meet your target market’s problems? Long form content is perfect for the job!
To take it up a notch, you can check with these proven tips on How To Build Brand Authority in 90 Days.
4. You’ll Rank Higher By Gaining Backlinks: When you publish an article that provides solution to an issue in your society, people will visit your site everytime they face the problem. So you’ve gained traffic, then other bloggers will refer people to your site from their own site. And that will help you rank high on Google. All this doesn’t mean you shouldn’t do short post. It depends on where and what you are doing it for.
What Does This Mean For Short Blogs post?
Seth Godin created a blog niche for himself by posting short blog posts daily on a wide variety of motivational topics. Seo.com made a post on Seth Godin’s top socially shared posts and, many of these topics are between 50 words to 300 words long.
Take a look at the statistics below. And those are from 2016!
I bet you want to ask me how Seth manage to garner such massive popularity on social media? By daily updating and introducing fresh ideas with different views that resonate with his audience.
Guess what, some of his posts even rank the first page on Google – like “But what will I tell the others?” Try typing the phrase on Google search, and you’ll find the 57-word post ranking #1.
Another example, Disney World Parks posts several short blogs every day to give away behind the scenes information, and their fans love it!
Their posts make up of over 200 words each on an average, and they pack as many Facebook shares, retweets, and pins on Pinterest.
Check this out – both the examples I talked about are authoritative figures in their respective industries, with fans around the world. So, I feel they easily get away with doing many things an average person or a company cannot.
You’ll probably do great with short content when you reach Seth Godin’s or Disney’s level; till then, keep working on writing detailed, long-form posts.
What are your thoughts on this subject? Which one do you prefer – long-form or short-form content?
Do leave a comment below so we discuss. Also, share this post on Twitter and Facebook to let your followers know more about this perplexing content strategy question – “long-form vs. short-form content.”