What is a blog description?
If you want your site to have Search engine authority, there are a lot of things to consider. But you need to have a good site description, you know, tell people what your site is about and what articles you write about. It will help you gain traffic, social media shares and your business will rank high.
Let me guide you through writing a very good description for your site because there are a lot of you that don’t see your site description as something of importance but it really is important.
What is a blog SEO meta description?
An SEO meta description has the option to go beyond one line and allows you to further explain the topic, who is it for and what are the sub-topics you are going to cover.
I bet you understand the few explanations above. If you are clear on that, then we move.
The blog description is independent of your blog content and is actually part of the meta-information. When you write a description, it will not appear anywhere in your blog but it’s always derived from the source content.
Why should you have a custom blog description?
Coming up with a good custom blog description, you can say exactly what your page is about and stand out from other websites. This can help you get more clicks and better search rankings.
I would always say this, when building a blog website, our primary promotion happens using Google search. Every time someone look up stuffs about a solution, Google will show hundreds of websites to the user. The internet searcher doesn’t want to go through each and every page, the user just wants to pick the one page that correctly answers their query.
There are a lot of good content online that have low ranking because they don’t have good site description and their content lacks keywords.
We have two types of site description: “Post description and Site description”
- Post Description: this appears after your content or blog post link in SERP.
- Site description: this comes after your site or blog link in SERP.
Here is an example of a post description for this blog post in wordpress:
The truth is if you are able to really understand everything about descriptions then ranking high on Google won’t be a problem.
How is writing a site description done??
Everyone has a blog post Description, but you have to write one for your homepage. This description tells people what niche your site is. So at the beginning they know what to expect. If you are using Rank Math Plugin, there’s a button that you to add homepage description and tweak it. For those using Yoast SEO plugin can check it out here
Brief ways for write blog description with examples
- Explain your brand
- Let people know your niche
- Don’t bore them with words, use punchlines.
Let’s go through some sites that Will help you understand better
- OptinMonster: in their description they showcase what they do and their area specialty. from the little description we know that okay, this is what they do ,this is what I can get from them.
2. Thebalancesmb: their description is okay because they use a punchline from they we know that they deal with back links and it also helps them rank high on Google because back link is a keyword.
3. Firstsiteguide: Look at all the keywords they added together on how to start blogging, I found it would make customers trust them and they’ll gain a lot of traffic.
4. Guideblogging: they gave a suspenseful and a very good punchline for beginner bloggers.
5. Twinsmommy: they give very good detail on how a mom stay home, start a blog and make money.
6. thebudgetbabe: they give information about the fashion blogging niche on a budget and what they offer.
How to write blog description using rank Math plugin in wordpress:
Go to rank math plugin> click titles & meta> go to homepage
then enter your blog post description. That way it will be available on Google search engines. Remember that you only have to give a little information about your site so your visitors will want more.
Always have it at the back of your mind that there are two types of description that your visitors see. Short and long. Nobody likes the long one, we lose attention easily and it doesn’t help your search engine authority. Stick with the short, that way your visitors curiosity will work for you.
Guidelines to write an excellent blog post description:
- Keep it up to 155 characters
- Use active voice and make it actionable
- Include a call-to-action
- Use your focus keyword
- Show specifications, where possible
- Make sure it matches the content of the page
1. Keep it up to 155 characters:
You should take enough time to craft a good keyword targeted blog description to get the message across, but keep it short and snappy at the same time. However, If you check the search results in Google, you’ll mostly see snippets of 120 to 156 characters, like in the picture example above.
2. Use active voice and make it actionable:
You can’t just write the meta description the invitation to the your web page, describing a non-existent, yet dull description, and people won’t know what they’ll get from your website.
The example in the image above is the kind of description you should strive to write. It’s active, motivating, and addressing you directly. You just know what you get if you click on the link!
3. Include a call-to-action:
The meta description is your sales text or customer intent search keyword. In the case, a “product” you are trying to sell is the page that is linked to the services you offer. Invitations like Learn more, Get it now, Try for free come in handy and we use them too.
4. Use your focus keyword:
If the search keyword matches a part of the text in the meta description, Google will be more prone to show it and highlight it in the search results for anyone to click first and solve their reason for searching. This will make the link to your site even more inviting.
5. Show specifications, where possible:
As in the picture examples above. The blogs up there show direct reason to check them out, which is all you needed to know. Note that to optimize your result, you should work on getting rich snippets.
6. Make sure it matches the content of the page:
Very important! Google will find out if you use the meta descriptions to trick visitors into clicking. They might even penalize you if you do it. But apart from that, misleading descriptions will probably increase your bounce rate. It’s a bad idea for that reason alone. That is why you want the meta description to match the content on the page.
7. Make it unique:
If your meta description is the same as those for other pages, the user experience in Google will be hampered. Although your page titles might vary, all pages will appear to be the same because all the descriptions are the same. Instead of creating duplicate meta descriptions, you’d be better off leaving it blank. Google will pick a snippet from the page containing the keyword used in the query.
How long it takes for my meta description to show up on Google?
It will take a few days for your custom meta description to show up on Google. Sometimes it will show up instantly.
if you want to rank high on Google search engine then you have to add keywords remember to add your main keyword in the post them add LSI keywords, this action sends a very valid signal to Google about your main keyword.
Now if you want to add description on blogger:
You have to go to blogger dashboard> click on setting > tap on the search preferences option on blogger > tap on meta description to turn it on then put in your description.
But it best to learn how to move from blogger to wordpress
Now you know what a blog description is and how to have a very effective one.
If you need to start fresh, you can start a blog now
Let me know in the comments how are you going to implement these tips